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75 Watt is an inter disciplinary project between visual art/design and dance, focussing on the human body on the assembly line. The project seeks to explore the nature of mass-manufacturing products on various scales; from the geo- political context of hyper-fragmented labour to the bio-political condition of the human body on the assembly line. Engineering logic has reduced the factory labourer to a man-machine, through scientific management of every single movement. By shifting the purpose of the labourer‚Äôs actions from the efficient production of objects to the performance of choreographed acts, mechanical movement is reinterpreted into the most human form of motion: dance. What is the value of this artefact that only exists to support the performance of its own creation? And as the product dictates the movement, does it become the subject, rendering the worker the object?
a project by Tuur Van Balen & Revital Cohen
company website: www.cohenvanbalen.com